T Level Marketing

Develop the creative, commercial and analytical skills used in modern marketing.

You will explore the wider business environment before developing specialist marketing knowledge and learning how organisations communicate with customers across different channels.

You will explore:

• The business environment
• Different types of organisations and structures
• Marketing principles
• Understanding customers and audiences
• Sales and procurement
• Business communication
• Marketing legislation and regulation
• Ethics in business and marketing
• Sustainability
• Project management
• Technology in business
• Multi-channel marketing
• Applying marketing skills in the workplace

You will learn how marketing connects creativity with business objectives. This includes understanding audiences, making informed decisions, managing projects and considering how technology is changing the way organisations reach their customers.

Your industry placement will give you opportunities to apply your knowledge to real marketing activity and experience how marketing works within an organisation.

You will normally need:

• Five GCSEs at grade 4 or above, preferably including English and Maths
• Or an appropriate vocational qualification at Merit, together with Functional Skills English and Maths, preferably at Level 2

If you have not yet achieved the required entry criteria, the team may discuss whether an appropriate foundation route is suitable. If you have not yet achieved grade 4 in GCSE English and/or Maths, you will continue to study these alongside your main programme.

You will get the most from this programme if you:

• Have a genuine interest in marketing and business
• Are curious about why people choose particular brands, products or services
• Enjoy developing ideas
• Can communicate clearly
• Are interested in digital technology and online communication
• Enjoy solving problems
• Are comfortable working with information and data
• Can work independently and collaboratively
• Are organised and able to meet deadlines
• Are willing to respond to feedback and refine your ideas
• Want to develop professional workplace skills

You do not need previous marketing experience. Curiosity about audiences, businesses and communication is more important.

T Level in Marketing

Marketing combines business, communication, creativity and data, giving you a wide range of progression opportunities.

Possible next steps include:

• A Multi-channel Marketer apprenticeship
• A Level 4 Marketing Executive apprenticeship
• A Level 4 Market Research Executive apprenticeship
• A Level 4 Public Relations and Communications apprenticeship
• Higher education in marketing
• Digital marketing
• Advertising
• Public relations
• Communications
• Business management
• Market research
• Events
• Media and content production

Possible entry-level career directions include:

• Marketing assistant
• Digital marketing assistant
• Marketing administrator
• Social media assistant
• Content assistant
• Communications assistant
• Market research assistant
• Events or promotions assistant

If you particularly enjoy the creative side of marketing, your skills could also take you towards content creation, design, video, social media or creative production. If you prefer the analytical side, routes into market research, customer insight, data and campaign performance may be more suitable.

With further study and experience, you could progress towards specialist or management roles across marketing, communications, digital media, brand management, public relations or research.

The T Level includes several different forms of assessment.

The core component is assessed through:

• Written examinations covering your core technical knowledge
• An Employer Set Project, also known as the Core Project, where you apply your knowledge and skills to a realistic industry scenario

Your marketing occupational specialism is assessed separately through an externally set assessment that tests how effectively you apply your specialist knowledge and skills.

The core component is graded A* to E, while the occupational specialism is graded Pass, Merit or Distinction. These results contribute to your overall T Level grade.

You must also successfully complete the required industry placement to achieve the full T Level programme.

English and Maths, where studied alongside your programme, are assessed separately and may include exams.

You should expect to complete around 6 to 10 hours of independent study each week.

This may include:

• Researching businesses, brands and audiences
• Analysing marketing activity
• Completing case studies
• Developing campaign ideas
• Working on project planning
• Researching new technologies and marketing trends
• Preparing presentations
• Preparing for core examinations
• Preparing for the Employer Set Project
• Reflecting on your industry placement

At Level 3, you will be expected to manage your workload independently and take responsibility for developing both your technical knowledge and professional skills.

A substantial industry placement is a mandatory part of every T Level.

You will complete a minimum of 315 hours, approximately 45 days, with an employer.

Marketing exists in almost every sector, so your placement could be with an agency, an in-house marketing team, a charity, public organisation or another business.

Depending on your placement, you may:

• Support marketing campaigns
• Create or schedule digital content
• Research customers and audiences
• Assist with social media
• Support events or promotional activity
• Work with marketing data
• Help prepare communications
• Support projects for real customers or stakeholders
• Learn how marketing contributes to wider business objectives

Your placement will give you valuable evidence of your professional skills and help you understand which area of marketing you may want to pursue after College.

• All full-time students are asked to contribute £15 towards the College Subscription Fund
• Optional industry visits, exhibitions, events or other marketing activities may have additional entrance or travel costs
• You may be advised to purchase textbooks or other subject-specific resources, and details will be provided in advance