T Level Marketing

The T Level programme is structured to provide a deep understanding of the core elements of marketing in the first year, followed by an in-depth occupational specialism in marketing in the second year. Here's what you will cover:

• The business environment, including types of organisations and their structures

• Effective business communication and collaboration

• Principles of marketing, sales and procurement

• Legislation and regulation in marketing, sales and procurement

• Sustainability in business

• Project management

• Impact of technology on the business environment

• Legislation, regulation and ethic in the business environment

• Practical work placements to apply your skills in real business settings

T Levels are a relatively new qualification in England, introduced in 2020 for students aged 16 to 19. Equivalent to three A Levels, each T Level course lasts two years and combines 80% classroom learning with 20% practical, on-the-job experience through an industry placement lasting at least 315 hours (about 45 days).

These qualifications are designed in collaboration with employers to ensure the curriculum meets industry needs, providing students with the skills required for specific sectors. Assessment is through exams, coursework, and performance during the industry placement. T Levels are recognised by many universities and higher education institutions as equivalent to A Levels, offering a practical alternative to traditional academic routes.

You'll need five GSCE passes at grade 4/C or above, must include Maths and English. If you have grade 3 at English and/or mathematics you can start your T Level journey on the Foundation year.

This programme is ideal if you are organised, enjoy working with people, and have a keen interest in marketing. A passion for problem-solving and a knack for communication will help you excel in both the theoretical and practical aspects of the course.

T Level in Marketing

This T Level qualification aligns to the Multi-channel Marketer Level 3 Apprenticeship and, therefore, supports progression to entry-level job opportunities in multi-channel marketing. Jobs roles include - Marketing administrator, Marketing Assistant, Digital Marketing Assistant. Alternatively, you could progress to higher-level Apprenticeships such as the Level 4 Marketing Executive, Level 4 Market Research Executive, or the Level 4 Public Relations and Communication Assistant, depending on your skills and experience.

If you prefer to stay within full-time education, you could progress onto a Higher National Certificate (HND) or a Higher National Diploma (HND) or go onto a degree programme such as BA in Marketing (related to creative and communications).

There are multiple parts to any T-Level qualification, the core component, the industry placement, and a few other requirements. Your assessment will be a mix of practical tasks, projects, and exams, allowing you to demonstrate both your technical knowledge and your ability to apply it on the job. The Employer Set Project (ESP) is designed to assess the knowledge and skills you have gained during the 'Core' element of your course.

Developed in collaboration with industry employers, the ESP involves a series of tasks that reflect real-world scenarios and challenges relevant to the specific sector. Your occupational specialism will be assessed through a Practical Summative Assessment (PSA). The PSA is externally set and marked, focusing on the practical application of the skills and knowledge gained during the course, allowing you to demonstrate your competence in your chosen occupational specialism.

The grades for the core are given in A*-E, similarly to A-Levels, while the occupational specialism is graded as pass, merit, or distinction, similarly to BTECs. These grades are then combined to give an overall grade.

Expect to spend 6 - 10 hours per week reviewing technical concepts covered in class and completing assignments that build on your practical and theoretical learning. This may include case studies, research on new technologies, and hands-on projects to apply your skills.

Industry placements are a fundamental part of T Levels, designed to give you practical experience in your chosen field. Each placement lasts a minimum of 315 hours, or roughly 45 days, spending 80% of your course in the classroom and 20% on placement.

These placements are organised with employers who provide meaningful tasks and projects that reflect the normal requirements of the industry. The goal is for you to develop up-to-date knowledge and skills relevant to your T Level, enhancing your employability and readiness for the workplace.