Digital Promotion for Business Level 2

Develop your digital skills as you explore how businesses plan, create and measure online promotional activity.

You will learn how different digital channels can be used to communicate with customers and how businesses create content that attracts attention and encourages engagement. You will also explore how digital activity can be measured, helping you understand what makes an online campaign effective.

You will explore:

• Digital promotion techniques
• Social media for business
• Creating digital content
• Email marketing campaigns
• Search engine optimisation (SEO)
• Attracting and engaging customers online
• Measuring the effectiveness of digital campaigns
• Data protection and responsible use of information
• Digital communication
• Using digital promotion to support business objectives

You will apply your learning through practical tasks and projects that reflect how digital promotion is used by businesses. You may create promotional content, plan digital activity and consider how different channels can be used to reach particular audiences.

Alongside your digital skills, you will develop wider skills such as communication, teamwork, independent learning, problem solving, organisation and taking responsibility for meeting deadlines.

You will normally need:

• Five GCSEs at grade 3 or above, including English and Maths
• Or an appropriate Level 1 vocational qualification, together with equivalent English and Maths qualifications

If you have not yet achieved grade 4 in GCSE English and/or Maths, you will continue to study these alongside your main programme.

You will get the most from this programme if you:

• Have an interest in digital communication and business
• Are curious about how businesses use social media and online marketing
• Enjoy creating and developing ideas
• Are willing to learn how different digital platforms are used
• Can communicate your ideas clearly
• Are willing to work independently and as part of a team
• Can organise your work and meet deadlines
• Can listen to feedback and use it to improve your work
• Are interested in developing your problem-solving skills

You do not need to arrive with specialist marketing or technical knowledge. A willingness to explore digital tools, develop ideas and understand how businesses communicate with customers will help you make the most of the programme.

NCFE Level 2 Certificate in Digital Promotion for Business

After completing this programme, you can progress to Level 3 study where you can continue developing your media, marketing or business skills.

Your experience of digital promotion can provide a useful foundation for a range of areas because organisations across different industries need people who understand how to communicate with customers online.

Possible next steps include:

• Creative Media, Production and Technology Level 3
• T Level Management and Administration
• T Level Marketing
• Art and Design Level 3
• A digital or business apprenticeship

With further training and experience, you could progress towards careers in digital marketing, social media, content creation, marketing communications or other business roles that involve promoting organisations online.

The Digital Promotion for Business qualification is assessed through a portfolio of evidence that is internally assessed and externally moderated.

You will complete a range of tasks, activities and practical work that demonstrate the knowledge and skills you have developed across the programme. Your portfolio will provide evidence of your understanding of digital promotion and your ability to apply what you have learned.

Your tutors will provide feedback throughout your work to help you develop your ideas, improve your digital skills and build evidence of your achievement against the assessment criteria.

The vocational qualification is assessed through your portfolio rather than formal written exams.

English and Maths, where studied alongside your programme, are assessed separately and may include exams.

You should expect to complete around 4 to 6 hours of independent study each week.

This may include:

• Researching businesses and digital campaigns
• Developing content and promotional ideas
• Completing portfolio evidence
• Reviewing social media and other digital channels
• Researching audiences and online behaviour
• Completing written tasks
• Responding to feedback
• Preparing work for assessment deadlines

Your independent study will support the practical work you complete in College and help you build your assessment portfolio.

Your tutors will review your progress and provide feedback, but you will also be expected to become increasingly responsible for organising your work, meeting deadlines and completing portfolio evidence.

You will have opportunities to take part in work experience and employer projects as part of your wider study programme.

Employer activities will help you understand how digital and business skills are used in the workplace and give you opportunities to apply what you have learned to practical situations.

Depending on the opportunities available during your programme, this may include:

• Working on projects inspired by real business needs
• Developing digital promotional ideas
• Meeting employers and industry professionals
• Learning how organisations use digital communication
• Exploring different business and digital career routes
• Taking part in work experience where suitable opportunities are available

These experiences will help you develop your confidence, professional skills and understanding of how digital promotion is used in the workplace.

• All full-time students are asked to contribute £15 towards the College Subscription Fund
• Trips and visits may have an additional cost